It’s Not Just Merchandise—It’s a Movement
MISSION: To help 100,000 Black families increase their net-worth by $1,000,000
As seen in
Our Journey
Melanin Money began in 2017 as a merchandise brand with a simple but powerful mission: to spark conversations around building wealth as people of color. Over the years, what started as a small initiative has grown into a thriving movement. We’re honored to have you as part of this journey.
Our Impact
Our original goal was to help 100,000 people invest their first $1,000. However, we quickly realized we were dreaming too small. By 2024, our clients collectively improved their net worth by an astounding $100 million. What once felt like the final goal for our company turned into the beginning of something much greater.
That milestone inspired us to dream bigger—to make a real, lasting impact within our community.
Our Mission
Today, our mission is bold: to close the wealth gap by $100 billion by helping 100,000 people of color achieve their first (or next) million in net worth. And we want you to be part of this transformative mission.
Our approach
We understand that not everyone can work one-on-one with us, but that doesn’t mean we can’t have a meaningful impact on hundreds of thousands of lives. That’s why we’ve created multiple pathways to provide financial literacy and wealth-building tools:
- Public School: Access free, actionable financial advice through our social media content and podcast.
- Private School: Join our exclusive community or explore our private client experience for deeper, personalized guidance.
Introducing
Our New Model
Starting in 2025, we’re disrupting the financial literacy landscape. No more courses or expensive subscriptions. Instead, access to our wealth-building platform starts with purchasing any item from the Melanin Money Store. Every purchase, whether it’s a single accessory or your favorite gear, unlocks:
An invitation to our private wealth-building community.
A connection to like-minded individuals—current and future melanin millionaires.
The tools, education, and inspiration you need to achieve financial freedom.
Join the Movement
For those ready to dive deeper, we offer private client services through our dedicated advisory team. Space is limited, but your financial journey doesn’t have to wait. Whether you shop the brand or join our community, you can start learning, growing, and building wealth today. Together, we can create the wealth we deserve. Your journey to financial freedom starts now. See you on the other side of success!
